We waste 40% of our food. A lot of that waste is people cooking themselves into a corner. So we created an AI named Chefbot who can recognize ingredients and will tell you what to cook. Just tweet Chefbot a photo of your ingredients and he’ll send you recipes. Because he loves you.
I was the lead copywriter on Chefbot and I’m listed as the CW in the awards shows, but this was an all-agency effort which took a year to make.
AD: Colin O’Shea
